I've been building things in my head since I was old enough to look at something and think 'this could be different.' The medium changed, through my life, but the instinct never did.

Asal Sadegh Eghbali

Product Manager, Vancouver, BC, MBA candidate, SFU Beedie

I build products that actually do what people need, which sounds obvious until you've sat through a requirements session where three stakeholders describe three completely different products. I come from electrical engineering, picked up psychology along the way, and ended up at SFU's Beedie School of Business fitting these all together.

Contact

About

My Journey From Tehran to Vancouver

I was born and raised in Tehran, Iran. I studied electrical engineering because numbers and systems came naturally to me. But engineering always felt a little too dry for who I am as a person. I was never just interested in how something worked. I wanted to know why people behaved the way they did, what they actually needed. Psychology wasn't a strategic minor. It was just the thing I was drawn to.

I believe product management is where all my capabilities finally connect. The analytical side, the human curiosity, the creative instinct. It's the first thing I've done where I don't feel like I'm leaving part of myself at the door.

I moved to Vancouver to do my MBA at SFU Beedie because after working in industry for a while, I hit a point where I knew I needed the business. So I made the move. New city, new country, built it from scratch. That experience of figuring things out in an unfamiliar place, it turns out, is excellent preparation for product work.

Experience

Charisma Financial Group: Digital Collateral-Lending MVP

CharismaLending is a fintech startup incubated within Charisma Holding, building a collateral-based lending platform in a market where that kind of infrastructure barely existed. I joined as an Associate PM on a small team where everyone wore multiple hats and there was no playbook to follow. The product had never been built before, at least in this market.

I started with discovery. Borrower interviews, operations walkthroughs, mapping out how the actual workflow differed from what anyone had assumed. What came out of that shaped everything: a requirements picture that looked different from the original plan, a backlog engineering could actually work from, and a much clearer picture of what we were really solving for. Three months after development started, we had a live product. 200+ real borrowers onboarded, $500K+ in loan volume processed, and 30% fewer critical defects than projected at launch.

Six months, a small team, and something that hadn't existed before. That's the version of product work I like best.

Snappfood: Performance Management Platform

Snappfood is Iran's largest food delivery platform. Think DoorDash or Uber Eats, operating at scale across the country with thousands of employees. I joined as a Technical Project Manager and spent a year working on one of the more quietly complicated problems a company that size can have: how do you measure and reward performance fairly when every department calculates it differently?

The product was an internal KPI tracking and bonus platform built for 6,000+ employees. On paper it sounds straightforward. In practice, eight departments each had their own logic about what a KPI should mean. My job was to get all of it out of people's heads and into a system that actually worked and I managed to cut the coordination overhead that had been slowing everything down by 25%.

The technology was never the hard part. Getting people who measure success differently to agree on a shared definition before a line of code is written, that was the job.

Beyond work

When I'm not working, I watch a lot of films & TV shows, like, a concerning amount. I draw, experiment with creative eye makeup, and put a lot of thought into how I dress, styling and self-expression have always been part of how I think visually. And, actually, I have a long-running idea for an affordable clothing brand that has lived in my head for years and is slowly running out of excuses not to exist.

I'm also trying to get into dance classes. House or hip-hop, still deciding. Probably both.

Skills

Discovery & Research

user interviews, workflow mapping, assumption mapping, survey design, synthesis

Requirements & Delivery

PRDs, user stories, UAT coordination, defect triage, Jira, Confluence

Analytics & Reporting

funnel analysis, A/B testing, Power BI, Tableau, Google Analytics, SQL basics

Design Collaboration

Figma, wireframe review, design critique, prototype walkthroughs

Stakeholder Work

cross-functional alignment, executive communication, requirements workshops

Location

Ready for whatever's next.

I'm finishing my MBA at SFU Beedie in August 2026 and open to product management roles across Canada. I hold a co-op work permit now and will be eligible for a PGWP upon graduation.

My background is in fintech and enterprise platforms, and I'm genuinely good in technical environments. But the industry matters less to me than the problem, the team, and whether the work is worth doing. I care about workplace culture more than I probably should. Who I'm building with and why we're building it shapes everything about how I work. I'm a fast learner and I've had to be, so I'm open to industries I haven't worked in yet. The right environment will always matter more to me than the familiar one.

Contact

Let's talk, if the fit is obvious!

I'm available for full-time and internship opportunities. Hiring managers and recruiters can reach me directly by email. If you want context before reaching out, my resume is available for download. I respond quickly. I ask good questions. You won't regret the conversation.

asalsadegheghbali@gmail.com Product Manager Resume